Parks play a crucial role in enhancing the quality of life by providing recreational spaces and environmental benefits. Understanding the patterns of park usage, including the number of visitors and their activities, is essential for effective security measures, infrastructure maintenance, and resource allocation. Traditional methods rely on single-entry sensors that count total visits but fail to distinguish unique users, limiting their effectiveness due to manpower and cost constraints.With advancements in affordable video surveillance and networked processing, more comprehensive park usage analysis is now feasible. This study proposes a multi-agent system leveraging low-cost cameras in a distributed network to track and analyze unique users. As a case study, we deployed this system at the Jack A. Markell (JAM) Trail in Wilmington, Delaware, and Hall Trail in Newark, Delaware. The system captures video data, autonomously processes it using existing algorithms, and extracts user attributes such as speed, direction, activity type, clothing color, and gender. These attributes are shared across cameras to construct movement trails and accurately count unique visitors. Our approach was validated through comparison with manual human counts and simulated scenarios under various conditions. The results demonstrate a 72% success rate in identifying unique users, setting a benchmark in automated park activity monitoring. Despite challenges such as camera placement and environmental factors, our findings suggest that this system offers a scalable, cost-effective solution for real-time park usage analysis and visitor behavior tracking.

Modelling and forecasting real-life human behaviour using online social media is an active endeavour of interest in politics, government, academia, and industry. Since its creation in 2006, Twitter has been proposed as a potential laboratory that could be used to gauge and predict social behaviour. During the last decade, the user base of Twitter has been growing and becoming more representative of the general population. Here we analyse this user base in the context of the 2021 Mexican Legislative Election. To do so, we use a dataset of 15 million election-related tweets in the six months preceding election day. We explore different election models that assign political preference to either the ruling parties or the opposition. We find that models using data with geographical attributes determine the results of the election with better precision and accuracy than conventional polling methods. These results demonstrate that analysis of public online data can outperform conventional polling methods, and that political analysis and general forecasting would likely benefit from incorporating such data in the immediate future. Moreover, the same Twitter dataset with geographical attributes is positively correlated with results from official census data on population and internet usage in Mexico. These findings suggest that we have reached a period in time when online activity, appropriately curated, can provide an accurate representation of offline behaviour.

In the FARFETCH Fashion Recommendation challenge, the participants needed to predict the order in which various products would be shown to a user in a recommendation impression. The data was provided in two phases - a validation phase and a test phase. The validation phase had a labelled training set that contained a binary column indicating whether a product has been clicked or not. The dataset comprises over 5,000,000 recommendation events, 450,000 products and 230,000 unique users. It represents real, unbiased, but anonymised, interactions of actual users of the FARFETCH platform. The final evaluation was done according to the performance in the second phase. A total of 167 participants participated in the challenge, and we secured the 6th rank during the final evaluation with an MRR of 0.4658 on the test set. We have designed a unique context-aware system that takes the similarity of a product to the user context into account to rank products more effectively. Post evaluation, we have been able to fine-tune our approach with an MRR of 0.4784 on the test set, which would have placed us at the 3rd position.

The way we work is undergoing a major shift. We expect the same kind of intuitive, tactile experience with our workplace technology that we now take for granted with our smartphones, tablets and gaming systems. Perhaps the most dramatic change comes from the potential for cognitive support to combine intelligence and sentiment for a true sense-and-respond experience. Cognitive systems will change the workplace in ways we haven't yet imagined. The workplace may soon incorporate virtual reality tools and wearable devices, all connected to a cognitive platform.

In this article, I compare two approaches (with their advantages and drawbacks) to compute a simple metric: the number of unique visitors ("uniques") per year for a website. I use the word user or visitor interchangeably. The problem seems straightforward at first glance, but it is not. It is a complex big data problem because the naive approach involves sorting hundreds of billions of observations - called transactions or page views here. It is also complicated because there's no 100% sure way to identify and track a user over long time periods: cookies and IP addresses / browser combinations both have drawbacks.

We propose a novel idea in the allocation and serving of online advertising. We show that by using predetermined fixed-length streams of ads (which we call patterns) to serve advertising, we can incorporate a variety of interesting features into the ad allocation optimization problem. In particular, our formulation optimizes for representativeness as well as user-level diversity and pacing of ads, under reach and frequency requirements. We show how the problem can be solved efficiently using a column generation scheme in which only a small set of best patterns are kept in the optimization problem. Our numerical tests suggest that with parallelization of the pattern generation process, the algorithm has a promising run time and memory usage.